Paperback from Jan's Paperbacks (my favorite Indie Bookseller)
Unlike other books on marketing, Therese Patrick and I have taken the time to break down terms normally used for corporations and reinterpreted them for our author friends. We loaded this book with tons of examples and exercises to help authors design their Personas and implement Push, Pull, and POP (Point-of-Purchase) marketing. We've also included two marketing plans for fictional authors to demystify the process of writing your own marketing plan for your books and / or Persona. Buy the book, write and draw in it, capture your thoughts and ideas, and learn how to have fun with your marketing.